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If you’re looking for good, residual income opportunities there are some guidelines you can follow that will help you choose the programs that are right for you.

The first consideration is always the legitimacy of the program. While it may not be possible to avoid scams or duds 100-percent of the time, you can usually tell if a company is legit by answering a few questions:

How long has this company been in business?

Who are the major players behind it?

Has anyone posted a bad review or a complaint with the Better Business Bureau?

Does the opportunity sound too good to be true?

The second thing to consider with any residual income opportunity is how well it will convert for you. In other words, how easy will it be to make sales?  Your skill as a marketer will have some effect on this, but the main thing to look at is whether the product associated with the opportunity has real market demand.

Is there a real need for the product?  Is it priced fairly compared to other products of similar quality? Can people get a much better offer somewhere else?

Next, think about whether this income opportunity is a niche you know something about, something for which you have an affinity. You need to be able to speak the ‘lingo’ of your market in order to connect with them and sell to them effectively.

You also need to feel good about the product, or else you won’t be truly motivated to put your all into promoting it.

Lastly, remember that all residual income opportunities, like any other opportunity, require a solid marketing system.  You should have a strategy in mind before you sign up for the program.

When you have a well-thought out plan at your disposal from the get-go, you’ll be able to start marketing and seeing the results right away.

If you don’t have plan, you’re likely to flounder – trying this method and that, but never achieving the results you desire. You’re at risk then of getting discouraged and blaming what may have been your perfect opportunity for creating a residual income stream.

Don’t let that happen! Do thorough research, make an informed choice and take action with a solid marketing plan. It takes a little more work up front, but it is well worth the results you’ll reap over the long-term.

A big problem in network marketing is ineffective, incomplete and sometimes even non-existent training for new downline members.

Educating your recruits about the program and its commission structure is a good first, but this is not enough. You need to train them in the execution of a real marketing system.

If the benefit of doing this isn’t immediately obvious, then take a moment to consider the most frequent complaints that upline members hear from their downline.

“I don’t know where or how to find leads.”

“No one is joining under me.”

“I’ve been working at this forever, and I’m still not making enough money.”

Each of these complaints is symptomatic of inadequate training, and the lack of a clear marketing system.  Don’t blame your downline or tell them they “just aren’t motivated enough.”  They want to succeed as much as you do.

But if you cut them loose with no clear path to success, they WILL lose motivation. There’s not much point in working a program if you can’t get it to WORK.

What your downline needs is for you to teach them what YOU did to achieve success. You may not realize that you used a marketing system if getting results is “old hat” or second-nature to you.

However, if you’ll sit down and think about the steps you’ve taken, you’ll realize you DO have a marketing system. There’s no way you’d be where you are if you didn’t.

Write these steps down as they come to you:  What do I do to generate leads?  What do I do to follow up with them?  How is it that I get those leads to convert at the rate that they do?

Then, turn around and teach this step-by-step system to your downline. Show them how to follow your model, so they can duplicate your results. This need not be time-consuming.

If you can get your downline onto an e-mail list, you can automate the training. You’ll only have to write out the training materials just once.  After that, you can deliver these materials via an e-mail ‘autoresponder’. 

Its so simple, but it can make such a huge difference.

So, if you want to improve your results across the board, don’t shirk your responsibilities. Provide your downline with the proper network marketing training by showing them how to set up a real marketing system for success.

Becoming a network marketing success is even easier than you think!  If you’ve struggled thus far, then these 10 success tips can put you on ‘easy street.’

The key is to work smarter, not harder. There’s a good chance you’ve been doing things “the hard way”, though. So, let’s look at how to achieve success the ‘lazy’ way.

Success Tip #1: Use An Internet-Based Marketing System

If you aren’t using the Internet to market your program, its time to start!  Running a network marketing business on-line provides you with superior capabilities in lead generation and follow up. 

Unlike traditional, off-line marketing, the Internet allows you to set up a system where the leads come to you, rather than you having to chase them down.  What’s even better is that your lead generation and follow up can be totally automated.

Success Tip #2: Improve Your Targeting

Again, when you use an Internet-based system, you can vastly improve your targeting. All you have to do is determine what your prospects are searching for, and where they tend to hang out on-line, then target your advertising towards those locations.

Success Tip #3: Improve Your Follow Up

Its always best to follow-up with fresh leads as soon as possible. When you capture leads to an automated, e-mail opt-in list, you can follow-up instantly.  You can also spend far more time on persuasion and pre-selling. 

Success Tip #4: Learn to Use Leverage

If you want to grow your business quickly, learn to leverage your time and money.  A portion of your monthly profits should be going straight back into your business.

You can leverage towards just about anything – increased ad budget, helpful business tools, continuing education and even outsourcing.

The goal is to invest in something that multiplies your profits.

Success Tip #5: Multiple Streams of Income

Are you putting all your eggs in one basket?  You shouldn’t rely on any one MLM program to make you rich. That just isn’t realistic. 

Instead, aim for multiple streams of income from a variety of programs – both straight commission as well as residual –  so that your income grows by accumulation. 
Success Tip #6: Automate As Much As Possible

Any way you can find to make your business run hands-free is worth pursuing. Internet-based marketing can automated to a large degree. Do some digging and find out what you can automate beyond lead generation and follow-up. 

Success Tip #7: Don’t Forget Your Downline!

Your results are tied to the performance of your downline. Make sure you teach them how to succeed, too. Keep them motivated and interested in the program by checking in with them on a regular basis. You can do this easily by publishing a dedicated, downline only newsletter!
 

Success in any MLM program depends on your marketing system. The ‘old school’ way of doing MLM marketing off-line is a ‘broken’ system for most people.

Why?

Marketing off-line takes too much effort. You spend all of your time hunting down leads, explaining the program to them one-by-one, and following up again after that. Then, if they end up joining your dowline, you’ve got to train them.

Clearly, there must be a better way.

There IS a better way: The Lazy, Internet-Based MLM Marketing System!

Everything you do off-line can be done on-line. Not only that, but everything you have to do off-line over and over again can be automated on the Internet.

This ability to automate is THE solution to the broken system. 

Off-line, you could spend 40-50 hours per week on lead-generation and follow-up, especially if you’re personally returning phone calls, holding in-person meetings, etc…

Now, compare this to Internet-based marketing. You’ll probably spend less than 24 hours total setting up your lead-capture web site, and writing your e-mail follow ups.  Once you’re through setting it up, you can put the whole system on autopilot and spend ZERO hours thereafter on lead-generation and follow-up.

You can even train your downline via e-mail!

Can you imagine how much better your results will be when you can get your message in front of 100’s of prospects at a time, rather than 1 at a time?  And you don’t even have to be in the same room with them?   You don’t even have to be awake!

So, if you’re still doing things the “old-fashioned way”, I strongly urge you to upgrade your marketing system to an Internet-based strategy.

The time you’ll save and the money you’ll make will more than pay for any set up costs, and the learning curve really isn’t too steep. A total newbie can probably get set up in about a week.

What are you waiting for?  Get started on this right away. I’d dare you to fail with it and prove me wrong, but there’s no way you can avoid success with an Internet-based multi-level-marketing system.

Here’s the secret tip your upline won’t tell you:  the MLM you’re in is NOT the ultimate money-maker. In fact, no single MLM program will make you truly rich.

The real secret to skyrocketing your profits is to have multiple streams of income. This means finding multiple MLM programs to join, making sure you create a mix that is easy to work with while also bringing you closer to your income goals.

The idea behind multiple streams of income is to create wealth by accumulation. Sounds obvious enough, right? 

However, the trick is in finding income opportunities that you can set to run on autopilot once you’re done putting them into place.  You do a modest bit of work up front, and then they produce results without requiring you to do anywhere near that amount of work again.

Its crucial that your additional income streams be as ‘hands-free’ and passive as possible, otherwise this won’t work because there’s simply not enough time in a day to work hard in more than one business.

The best way to set up automated streams of income is to work in Internet-based MLM’s.

Why?

Because the Internet allows you to AUTOMATE virtually everything. You can automate lead generation, you can automate follow up, you can automate recruitment and the list goes on.

All you have to do is create a marketing system, design your promotional strategy and set up a web site that funnels all of your leads into your automated conversion system. Imagine all of your follow-ups and referrals getting done with e-mails that you write just once, then set to send out automatically to every lead who subscribes to your follow up list?

Everything runs for you 24/7, and you make sales even when you’re out goofing off.

Now, imagine you’re able to set up as many of these ‘hands-free’ businesses as you want, and achieve the same great results, simply by replicating your marketing system for each program?

This is the secret to creating multiple streams of income through multi-level-marketing; and cumulative income is the secret to building wealth.

Have you ever wondered what it takes to succeed in multi-level marketing? Maybe you’ve tried to work a few programs before, and it just wasn’t as easy as it sounded in the beginning?

Its not your fault!

All you’ve been missing is the right kind of multi-level marketing “know how.”  You just need someone to show you how to find profitable opportunities, rapidly build a large downline in each of them and set the whole thing on autopilot.

Step One: Find a Profitable MLM

Multi-level marketing is like any other kind of marketing: you need to find a niche!  Forget the over-saturated, seen-it-before markets. There is way more to MLM than selling things like vitamins, colloidal silver, e-mail safelists, etc..

The truly great opportunities, ones where the companies are selling products people really want and need, are not advertised like the flavor of the month. Instead, you’ve got to do your own digging.

The best place to start is on-line by using an MLM directory, such as the MLM & Direct Sales Directory located at: http://mlmdirectory.nmbj.com/     You can find niche opportunities there for everything from art to fashion to insurance.

Think about your own hobbies or personal interests, and try to locate an opportunity that falls in line with them. You’ll go much farther, much faster, when you’re working a niche you feel passionate about.

Step Two: Learn How to Generate Leads the Easy Way

Cold-calling and door-to-door sales are a thing of the past when you learn how to generate leads via the Internet.

It doesn’t matter whether the company you represent processes orders on-line, over the phone or even by old-fashioned mail-in order forms. Your potential customers, as well as your potential new downline members, can all be found on the Internet.

Therefore, you need to set up a web site dedicated to capturing leads. In other words, you need to get people’s names and e-mail addresses onto your own mailing list.

Once you do this, you can follow up with all of your leads at will. You can introduce the products and the opportunity at your own pace, taking your time to educate your prospects as thoroughly as possible.  

Your credibility, as well as your ability to convert leads, is greatly enhanced when you are able to provide quality information. You accomplish this effortlessly when you have your very own opt-in list of targeted leads.

Step Three: Automate and Duplicate Your Efforts

You’ll make the big bucks when you know how to use the concept of ‘leverage’ to your advantage. You must learn how to leverage your time and money to achieve greater and greater results.

True leverage means earning more while working less, and there are two concepts you must grasp in order to make this dream a reality:  Automation and Duplication.

Automation means creating a system where the majority of your marketing tasks take care of themselves.

Again, the Internet will come to your rescue. Put in just a little bit of work upfront, and you can have advertisements that drive visitors to your site automatically, where they can opt-on to your list at the push of a button.

After that, your e-mail ‘autoresponder’ sends out a series of promotional messages that you’ve written and loaded up in advance. You don’t even have to be at your computer!  Your sales message will get to your prospect whether its 9am or 9pm. Meanwhile, you get to go out to a movie or spend more time with family.

Now, let’s talk about duplication. Duplication means you take an already winning system, and repeat the set up on a new opportunity.

For example, let’s say you’ve got the profits rolling in from MLM #1 by using the power of Internet automation.  You can now move on to set up the same type of system for MLM #2. Maybe you want to move into a different niche or take part in a residual income opportunity? 

No problem. Just duplicate your winning model over and over for each one. Eventually you’ll see the cumulative effect this has on your income.

Step Four: Keep Adding to Your MLM Know How

Long term success depends on you taking your business seriously. Growth in any business is directly proportional to the growth in knowledge of the business owner. Stay on top of the latest trends and news in your industry.

Read. Learn. Take risks.

Your ‘know how’ will soar, and you’ll be able to turn any multi-level opportunity into a resounding success!

Two of the most common issues in network marketing are ‘retention’ and ‘motivation’. In other words, once you’ve built a good downline, how do you keep them motivated to stay in and work the program?

The last thing you want is an unmotivated, lazy downline. Success in any MLM is built on interdependent relationships.  You depend on your downline’s performance, as it is directly tied to your profits. 

Likewise, your downline depends on YOU to teach them how to duplicate your success. This is key. Your dowline wants the big bucks as much as you do; but, they will quickly despair of achieving this goal if they don’t see a clear path towards it.

So, in large part, motivation rests on training your downline. This means giving them real skills that will lead to measurable results.

What type of skills do they need?

This depends on their experience level. One of the first things you should do is survey your downline to find out what they’re up against. Some of them may be totally new to multi-level-marketing.

In response, you need to give them an easy-to-follow marketing system. This should be a step-by-step system that covers lead generation, follow-up and conversion. Those are the three most important elements in marketing any MLM.

Next, you must show them how to execute that system effectively. This is critical to helping them duplicate your results.

After this training, a good portion of your downline should be getting good results, and very happy to be in the program. BUT, you can’t let them rest on their laurels. Don’t let them settle for 100 sales per month when they could easily make 200 sales per month.

Some people just aren’t very competitive, but you can combat this tendency to settle by appealing to their ego. Capitalize on that desire for reward and recognition. 

If you’ve established e-mail communication with your downline, you can offer up a little ‘public praise’ by featuring downline member’s success stories in a monthly newsletter.

You might even want to find a way to reward them materially. For example, you could purchase a tool that will help them in their business –  a course on copy writing, for example – and give it away free to the ‘most improved’ downline member.

The possibilities are really limitless.

Ultimately, keeping your dowline motivated means treating them as respected members of your team. Let them know that you care about their success as much your own, and show it by helping them in any way you can.

In a nutshell, MLM is a channel of distribution for goods and services that allows members of the public to own a cheap to start “franchise”, build a team of other franchisees or rep’s. Both the company and the distributors benefit: The company, because they do not have to worry about advertising costs; and the rep’s because they can earn royalties on sales and bonuses based on the sales of their whole group.

In theory, anyone can make a fortune in network marketing. However, the reality is that 95% of network marketers will fail in their business. This may sound like a lot, but in the “real world”, about 95% of all businesses fail, so it is not unique to network mar

Most people bring inadequate attitudes, skills and habits to MLM, and with that, they try to build a business with skills that guarantee failure…

No, they don’t plan to fail, they just have not developed the necessary skills to the level that is required to Succeed in MLM…simple and plain. Those skills cannot PRODUCE Success because they are not prepared FOR success.

..Did you get that???

And most are never told that their skills are lacking and need refining and building….Network Marketing is not a cake walk…and requires a SOLID skillset….

And that is why we believe that LEADERSHIP is the Secret Weapon to this business!

You must learn to lead you and others on a Power Path to Growth, which will increase the odds of you Succeeding in MLM Tremendously.

You must Learn….

1. Company info and how to present
2. Product Info and how to present
3. Pay Plan info and the parts to it
4. How to Recruit
5. How to Train
6. How to Duplicate and more….

And HOW you do that will depend on the Skillset you bring to this business….especially COMMUNICATION skillset.

Here is a Secret….You get PAID to do one thing in this business…and everything else revolves around it…What is it?

COMMUNICATING with people!

And if you bring an inadequate communication style, habits, focus, and skills with you into this business, you will fail… Period.

Leadership, partly, is about Masterful Communication, and no matter how good you are with people, you MUST have a masterful skillset to communicate with folks…and that is where Personal Growth comes in….

You must grow and develop your skills to the level that this business DEMANDS, and that requires work, study, and experience in the field.

But…

ALL millionaires in this business GREW to the level of GREATNESS that was required of them and beyond… Most did not come into Network Marketing with those skills already intact….they GREW INTO the Business…day by day… week by week….call by call..

Now the Question is… How?

The MLM Mastery Factor.

Through….Personal Development and Mastery in Communication…
TWO KEY Secrets to both MLM and Leadership Success.

Yes…Network Marketing is….

1. A channel and business of Distribution
2. A Business of “Mini Franchises” that can be duplicated
3. A direct sales business
4. A “People Business” for average people to grow to do extraordinary things…

BUT….in wrapping this up, all Leaders understand the TRUE business they are in….

You are in the business of Touching and Changing People’s Lives…..Including your own!”

In the palm of your hand, you hold a Power….with MLM. It is a Power to change people’s lives radically…in many ways, with what this industry can bring to it….as well as bring to your own life. What you do with that Life Changing Power is up to you!

You can tap into that Power and start a WildFire of Growth and Success in your life…and then Spread the Fire to others… through Growth and increasing your own skills as well as others through Engaging this business on a daily basis, and teaching it to others, so they can do the same….and an amazing thing happens….

We call it the “DoubleBuild”.(sm).. and that is how you grow in this business….by studying it, doing it, and focusing on Personal Growth ….and the rest will help create the Person you need to become…in order to create the Life you want to live…and help others do the same……through Leadership.

The Power of Network Marketing.

Network Marketing then is a Power you have tapped into….A Life-changing Power….that demands growth from you, to be able to unleash that greatness inside of you, and then help others do the same….through their business (which is your downline).

That is How you Create Wealth in this business…..Get into the business….grow into the business… and then seed and grow greatness into others - through the Power in this business…. and YOU shall create wealth like crazy…with that formula!

That is what MLM and Network Marketing is Truly about…..and REALLY is…

Every newcomer to multi-level-marketing has a laundry list of questions:

1)    What is the best MLM opportunity?
2)    How do I know if an MLM is legitimate?
3)    What is the fastest, most effective way to build a large downline?

The answers to these questions and more can be found by looking at traditional Internet-marketing models, such as ‘affiliate marketing.’.

In fact, multi-level-marketing and affiliate marketing are nearly twins. Both business models rely on the concept of paying independent referrers a commission for each sale they generate. The only real difference between the two is that an MLM program’s commission structure usually extends far beyond first and second-tier referrals.

The truth is you can evaluate any MLM program by asking the same questions you ask when evaluating an affiliate program.

The following list of questions are actually your secret ‘key’ to unlock the door. The information you need is in your answers.

‘How to’ Success Tips for Multi-Level-Marketing:

1.    Does this MLM target a profitable niche?

If not, beware!  The first step to success is always in finding products that people want and need    to buy. Find a company that is filling the demands of a truly rabid marketplace with lots of disposable income.

2.    Is the pay out good enough?

Affiliate marketers look for generous commissions, and you should do the same. Make sure the program you want to join pays out enough on each level to make building a downline worth your time.

3.    Does the company provide support to its representatives?

You want a program that makes your job easy. Look for programs that give you plenty of tools to help you promote the products, as well as the business opportunity.

4.    Can I set up a lead generation system on the Internet?

There is no better way to generate leads to your program. Make sure you can market the
program from your own web site, where you collect and follow up with leads yourself.

5.    Can I automate the program?

Time is money. The more of both you’re able to leverage the better. One of the surest ways to do so is by automating your business. Your customers should be able to order products through you with relative ease; and, the process of signing up new downline members should be seamless and hands-free.

Last, but not least, keep an eye out for ways to multiply and grow your profits over the long term. You can do this easily if you have your own targeted list of leads because you’ll be able to promote new programs to existing customers.   You’ll also be able to “re-recruit” members of your existing program into your downline in the new program!

Did you know that e-mail marketing is one of the most powerful tools at your disposal when it comes to profiting from any MLM program?  Its easier to get started than you think, and will allow you to place the majority of your sales and network-building efforts on autopilot.

E-mail marketing allows you to:

• Educate potential customers about your products
• Educate potential downline members about the MLM opportunity, commission structure and profit potential
• Build trust and credibility, with improved conversions over time. You aren’t limited to a 15 minute sales pitch.
• Expand your business. New products and opportunities can be introduced to your existing list.
• Put almost everything on autopilot. Today’s mailing list management software lets you schedule pre-written messages to go out when you want, in whatever order you want.

Are you beginning to see some of the power here?  E-mail marketing is still the most trusted and effective means of communication available to on-line businesses.

And it still trumps the latest tactics like audio and video…why?

Remember that not everyone has the computing capacity or the bandwidth to watch elaborate  multi-media presentations, but virtually all of the people you want to reach have basic e-mail.

If you aren’t yet using e-mail for your multi-level marketing program, here’s how you can get started right away:

First, get an autoresponder for managing your e-mail list.. There are plenty of good ones out there. Some of them come as software with a ‘one-time’ license fee. You install the software onto your own web server.

If you want someone else to do the dirty work, you can sign up with a third-party autoresponder service. These companies host autoresponder software on their own servers. Some companies offer free services,  but most will charge you a monthly subscription fee for an account.

Second step:  Create an “autoresponder series” for promoting your MLM. This is just a series of brief e-mails describing the products and the opportunity, with a focus on ’soft-selling’ the prospect.

Create messages that are educational, informational and of high-quality.  Each message should build on the other and move the prospect a little closer to taking the desired action.  There’s no limit on how many messages can go in a series.

You’ll load these messages into your autoresponder., and schedule them to go out as you see fit.  You can send one message per day, or put several days wait between each message. Its all up to you.

Finally, go into your autoresponder and have it generate the code for your opt-in form. You’ll cut and paste this code into your web page, and it will create a ’subscription box’ where visitors can submit their names and e-mail addresses to sign up for your list.

Make sure you give them plenty of incentive to opt-in. You’ll usually want to create a dedicated web page, called a “landing page”, designed to do just one thing:  get your visitors to join your list!

Once you have everything automated in this way, you can spend more of your time focused on driving traffic to your lead capture system and building your list.

After that?  Just sit back, relax and watch as e-mail marketing works its magic. You’ll never promote any other multi-level program without it!